9TEAMS is a modular and agile cloud framework to keep everybody involved in an ERP implementation plan in sync. To inform people of their services they needed a explainer video that showed what they do and how the platform works. Clementine reached out to me to make that video.
We mapped out the full animation in storyboards, this gave us the possibility to make quick changes when something wasn’t working. It also gave the client a clear view of what the end product would look like. And you know what they say, “happy client happy life” or something like that.. Parts of the video were drawn frame by frame giving it a natural feel that contrasts with the sleek motion graphics.
INSPIRATION & PRELIMINARY DESIGNS
An explainer is all about conveying information as quickly and clearly as possible. And since 9Teams is a system that’s made to lessen the clutter and streamline work the video had to breathe that same air. To do this we chose for a minimalistic style that visualises the narrator’s words with only symmetrical shapes. And as our protagonist, a dot.
The video has been showing people how 9Teams works for the last three years. Making it an effective tool to evade long emails and phone calls.