FOR THE NOW
Brand Identity
FOR THE NOW formerly known as C.D.M. is an annual Contemporary design market in Brussels. It approached me to make a corporate identity that reflects inclusivity and diversity, catering to all design enthusiasts, regardless of their race, ethnicity, gender identity, sexual orientation, or physical ability.
Contribution
Art direction
Illustration
Graphic design
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With this identity we lay the groundwork to become a true inclusive brand in the coming decade.
An inclusive brand identity is understandable, welcoming and accessible to everyone.
An inclusive brand identity encompasses visual and communicative elements thoughtfully crafted to embrace and engage a wide-ranging audience, regardless of their background or characteristics. From use of color for people with color blindness to signage that encourage individuality to language that’s readable to everyone. Its aim is to create a welcoming and equitable atmosphere, fostering a sense of community and reflecting the brand’s commitment to diversity and inclusion.
Design is often hidden behind a wall of social status and who you know.
We want to create a space where everyone is welcome and where our differences are celebrated.
Some of the designs that didn’t make the cut.
We created a set of principles that reflected an inclusive identity.
Through these principles the identity was made and reviewed.
Reflect our diverse society.
Unite people by finding common ground.
- Encourage being yourself.
![JOHNFRANCIS_deathscene_part2[bloemen]05](https://remyndow.com/wp-content/uploads/2024/08/JOHNFRANCIS_deathscene_part2bloemen05-1024x1024.jpg)
